Friday saw me quite exhausted from a week fighting the flu and having to oblige certain social events. Thursday night saw us trooping down to the MCM boutique in Sloane Square for an event. MCM...golly, the name brings back secondary school memories of patent belts, yellow jeans, crystal embellishments and white loafers.
Remember this logo??
The brand (as I was told by the manager) is now owned by a self-made Korean businesswomen. They are a very well established brand in the Asian markets (clearly leaving a very lasting memory from my point of view at least!), they are trying to raise the same awareness in Europe.
They released a new Shanghai collection a few months ago and it's loud bright and cheery, encompassing every colour you can think of for summer, think HELLO LOUD! Very cute indeed! But like a gorgeous, overwhelming piece of pop art on display in a gallery that I could admire for hours on end, I'm still not so sure if I'd ever take it home.
